Ambrane India launches ASW 11 smartwatch at Rs 1,999

Indian computer peripherals firm Ambrane India has launched its latest smartwatch ASW-11 at Rs 1,999 which will be available across all leading retail and e-tail stores.

The device features a 1.4-inch 128x128 touchscreen with built in microphone and speaker. The device runs on the Nucleus OS and is compatible with both Android and iOS operating system. The device is powered by 88 MHz MTK6261M processor. The watch weighs about 50g and is available in black colour with rubber strap. It has a 200mAh battery, which the company claims can last up to 2 days. For connectivity, it offers Bluetooth v3.0 and third-party apps.

In terms of functionality, the ASW-11 smartwatch offers calorie count, step count and sleep tracking. It also offers call functionality.

Commenting on the launch, Gaurav Dureja, Director Ambrane India Pvt. Ltd. says, "Very recently Ambrane entered the Wearables Market, however in a very short span of time, we have received a strong response from the Market. Our newest 'ASW-11 Smartwatch' is designed for the smarter needs of today's generation. Devised for those on the go, this watch would replace your many expensive watches from the Case and also play the role of fitness tracker - Didn't we say value for money? True testimony to it- Best in technology at Best prices"

Recently, Fitbit unveiled what can be called its first bonafide smartwatch. Dubbed Ionic, the wearable device is already up for pre-orders in the US at $299.95 (roughly Rs 19,200) from the company's own website. It will be made available in three colour combinations - Blue+Silver, Blue+Orange, and Charcoal+Gray. The shipping is supposed to commence within a month.

Besides GPS, other sensors included in the watch are Altimeter, accelerometer, compass, heart rate monitor, ambient light sensor and vibration component for better feedback. The Fitbit Ionic is compatible with Android, iOS and Windows platforms and syncs with them using Bluetooth 4.0 connectivity. Users can view call and text notifications on the screen, control music and more. For desktops, the smartwatch is compatible with Windows Vista, Mac OS X and later versions.